How can you improve your search engine optimisation?

Search engine optimisation or SEO for short is all about making subtle changes to your website. These changes may seem small but when combined they can have a profound impact on your site’s performance in organic search results. Below we will explore a few of these changes…

 

Use useful, high-quality and relevant content.

Dwell time, it’s the time visitors spend on your website and it can affect your SEO ranking in positive ways if you use useful, compelling content that engages with the visitor, ultimately they will stay on your website for longer.

Based on this research, a content count of between 1600 – 2600 words appears to rank the highest in search engine results.

Although word count doesn’t rule all – nobody will read your content if it’s not helpful and reliable. Larger amounts of content allow you to include more outbound links, keywords and valuable information to increase website dwell time.

Know your keywords

What is your target audience searching for? What are your keywords? How do I find out? There are many tools you can use to find out what keywords you need to include in your content, our favourite… Google Keyword Planner, it’s simple and really easy to use and you can get started right away.

Utilise Google Adwords

Google Adwords is a great way to increase your search ranking position. The more website visits you get, the better chance you have of creeping up the ranks on Google.

Build Links

Link building is the process of acquiring links from other websites to your own. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. Through links, engines can analyze the popular websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.

Be super fast!

Search engines will take into account the speed of your website in their website ranking algorithm. With the internet, now such a crowded place and with huge competition in every sector users may find your product or service elsewhere if your website fails to load, even after two or three seconds. That would damage your dwell time, increase your bounce rate and reduce the number of pages viewed – ultimately damaging your SEO ranking.

There are numerous ways of increasing page loading speed, including caching plug-ins, ensuring your code is clean and streamlined, optimising images and reducing the number of pull-ins.

Can we help?

Of course, we offer various SEO packages to suit, we differ from our competitors as all of our work, no matter what it is – is done in-house. We employ a team of dedicated marketing company specialists including graphic designers, website designers, copywriters, SEO managers and media experts.

That’s why Hyphen is the marketing company of choice to become your plug-in outsourced marketing department or to support your existing marketing managers or sales teams.

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